Twitter has unveiled an initiative to support and reward content creators by sharing a portion of the ad revenue generated from ads displayed in replies to their posts.
This move aims to foster a thriving creator ecosystem on Twitter, while providing a financial incentive for users to produce engaging and high-quality content.
To be eligible for this revenue sharing program, users must subscribe to Twitter Blue, the platform’s premium subscription service, and have accumulated over 5 million tweet impressions per month for the last three consecutive months. By setting these criteria, Twitter will recognize and reward creators who have consistently demonstrated a significant reach and impact on the platform.
Earlier in June, Elon Musk revealed that the initial round of payouts to creators will amount to $5 million. These payouts will be cumulative, covering the period from February onwards, marking the start of this new revenue sharing model. Musk is not left out as he is also awarded.
To facilitate the disbursement of funds, payments will be made via Stripe, an online payment processing platform. The collaboration with Stripe ensures a secure and efficient payment process, allowing creators to receive their earnings promptly and hassle-free.
