YouTube celebrates rise of Afrobeats, spotlight on Burna Boy

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YouTube celebrates rise of Afrobeats, spotlight on Burna Boy
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YouTube on Tuesday launched its spotlight story documentary on Nigerian Afro-fusion singer and songwriter, Damini Ogulu, known professionally as Burna Boy.

Addy Awofisayo, YouTube Content Partnerships Manager, Sub- Saharan Africa, said that Burna Boy had become one of the leading musical voices on the African continent and an international YouTube sensation.

According to her, Burna Boy catapulted to fame with the 2012 release of his single “Like to Party’’.

“The 18-minute documentary, which can be viewed, tells the story of the rise of Afrobeats and the role YouTube has played, through Burna Boy’s eyes.

“In addition, the video sees Burna Boy and his Manager, Bose Ogulu (his mum), sharing some of his coming-of-age stories.

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“This is not the first time YouTube has built a story around Burna Boy. In October 2018, he got an ‘Artist on the Rise’ feature on the YouTube for Artists’ web page.

“Video streaming service has played a major role in supporting African musicians and artistes in sharing their voice, art, and culture with the world,’’ Awofisayo said in the statement.

Awofisayo said that “not only does YouTube’s global reach helps break artistes, and brings African music to the world, its audience makes fan content that helps amplify the reach of African voices.’’

Source: Tribune.

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