As part of an effort to mark its 6th anniversary, Wema’s ALAT, a fully digital bank in Africa, is giving back to society by supporting young creatives and upcoming artists in the entertainment industry with the introduction of ‘Sounds of ALAT’, a creative workshop and boot camp.
In a statement by the company, the event would run from May 1 to May 5, 2023, at Wema Bank, Purple Academy. It is stated that it will equip participants with top-notch industry knowledge and offer an opportunity to win up to five million naira for the creation of the next ALAT jingle.
It further noted that Sounds of ALAT was a co-creation campaign that brings together celebrities, facilitators, and judges from various sectors of the entertainment industry, adding that the workshop was part of ALAT’s anniversary activities to give back to society by supporting young creatives and upcoming artists in the entertainment industry.
Commenting on the initiative, Mabel Adeteye, Head of Brand and Marketing Communications, said: “We are excited to support young creatives in the entertainment industry through Sounds of ALAT. The workshop will provide a platform for participants to acquire industry knowledge and showcase their talent.”
It stated that 50 would be selected for the boot camp, and the top 10 will receive adequate training from proficient judges who are celebrities with experience and proven track records in the creative industry.
According to the statement, the top 3 participants would present their jingle material for the cash prize of 3 million Naira for the winner, 2 million Naira for the first runner-up, and 1 million Naira for the second runner-up, along with various consolation prizes and branded merchandise.
