The Coca‑Cola Company, Pernod Ricard team Up On RTD Cocktail

The Coca‑Cola Company, Pernod Ricard team up on RTD cocktail
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In a bid to expand in the alcohol ready-to-drink space, The Coca-Cola Company has teamed up with Pernod Ricard, the French wine and spirits group, to develop Absolut & Sprite, a vodka-based ready-to-drink (RTD) cocktail. The product is set to be launched next year (2024).

The cocktail will be made with Absolut, a premium vodka brand, and Sprite, the world’s most popular lemon-lime sparkling soft drink. It will be available in versions with Sprite and Sprite Zero Sugar, with an initial launch planned for select European countries in early 2024.

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James Quincey, Chairman and CEO of The Coca-Cola Company, expressed excitement about the new relationship with Pernod Ricard and the introduction of Absolut & Sprite as part of their expansion into the alcohol ready-to-drink space.


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