South African Startup Adbot Expands To Nigeria In MTN Partnership

South African Startup Adbot Expands To Nigeria In MTN Partnership
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Adbot has announced its expansion into Nigeria through a strategic partnership with MTN Nigeria, the nation’s largest telecommunications company. Adbot specializes in AI-powered automated ad campaign management, boasting the capability to get Google and Bing ads online for small and medium-sized enterprises (SMEs) in just 10 minutes.
In a significant move for the Nigerian business landscape, Adbot will extend its services to all SMEs on MTN Nigeria’s network, aligning with MTN’s Thryve Google Ads services. The MTN Thryve Google Ads Bundle, aimed at SMEs, includes 1GB of data, a minimum of 10 website conversions, and 500 ad views on Google.
Users of the service provide essential details such as target location, keywords, and ad copy. Adbot’s system then takes these inputs, launching ad campaigns and utilizing machine learning to continuously optimize them, ensuring maximum click-through rates while keeping costs to a minimum.
Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, expressed her excitement about the partnership, emphasizing how it will empower Nigerian SMEs to harness the power of search engines and digital platforms, ultimately accelerating their growth prospects.
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