The head of Marketing at Promasidor Nigeria Limited, Mr Abiodun Ayodeji, has revealed that sales of its newly launched Sun Vita cereal has been strong, making it one of the most sought after brands by consumers.
Ayodeji disclosed this during an interview at the company’s head office in Isolo, Lagos.
Sun Vita cereal was launched into the market in December 2018, with 75% locally sourced material.
The head of marketing noted that the company has started running commercials for the brand in Western states, adding that an ongoing pipeline filling was underway to make the product available to consumers.
“SunVita cereal has been doing very well and consumer feedback is very good in terms of their acceptance and reception of the product,” Ayodeji said.
“You know that when you launch a new product, what you do in the first few months is pipeline filling. That is, you are selling to your distributors, the wholesalers, and the retailers so that the product is available to the consumers on the streets.”
“You need to build a base and that is what we have been doing since we launched SunVita in December 2018. Last week Monday, we started the TV and Radio commercials on the brand in Lagos State and other western states and the plan is that we will go to other states very soon”.
The Marketing Manager said that Promsidor Nigeria is doing its best in providing Nigerians with quality products that have nutritional value.
Source: Beverage Industry News.