To ensure that many Nigerians embrace insurance, NSIA Insurance Limited has unveiled a new radio campaign.
A statement by the firm’s Manager, Brands & Corporate Communications, Sylvia Ogala, noted that the campaign was meant to reach a range of prospective customers, shed light on NSIA Insurance’s businesses and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”.
According to her, this kicked off the second quarter of 2022, presenting an opportunity to communicate effectively the value of their product and tailor-made services.
The campaign, she noted, would run on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano.
The Managing Director of the underwriting firm, Ebelechukwu Nwachukwu, said the industry has, undoubtedly, progressed over the years, but we are not where we should be.
She said: “Many individuals still need to embrace insurance as a necessity, from health insurance to life insurance, ensuring that their assets are protected. Getting a Plan i for different stages of life is critical.”
“NSIA Insurance is a first-class composite insurance company driven by integrity, care, innovation, and professionalism. With the Head Office in Lagos, the company has strong regional presence in Abuja and an extensive network in strategic states across the country. NSIA Insurance offers a wide range of insurance services at competitive rates to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers. NSIA Insurance Limited (Nigeria) is part of NSIA Participations, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal, and Togo”, she maintained.