Netflix Inc. plans to open new destinations where fans can immerse themselves in the worlds of their favorite TV shows, shop for clothing, eat themed food and maybe even try a Squid Game obstacle course.
Dubbed Netflix House, the venues will feature a mix of retail, dining and live experiences, according to Josh Simon, the company’s vice president of consumer products. The streaming TV pioneer plans to open the first two in the US in 2025 and then expand the concept around the world.
The stores will sell merchandise based on hit Netflix shows, so you can finally snag that Lincoln Lawyer coffee mug you’ve always dreamed of. Netflix House establishments will also offer dining and curated live experiences. To the latter point, the two initial locations are going to feature an obstacle course based on Squid Game. This seems to miss the point of the show’s brutal satire of modern capitalism, but that’s been par for the course since it took the world by storm back in 2021.
Netflix House will also boast rotating art installations based on hit shows and live performances to excite fans. Additionally, the in-house restaurant will serve cuisine and drinks originally featured on the streamer’s many unscripted food-based reality shows. The menu will range from fast casual to high-end dining.
The first two locations should open up in the US some time in 2025, though Netflix hasn’t said where, with more global outlets to come at a later date. Why the big global push? Josh Simon, the company’s vice president of consumer products, told Bloomberg that its customers “love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.” Want to really take things to the next level? Let us play real-world versions of The Circle and Is It Cake?