Coscharis to reintroduce Renault into Nigerian market

Coscharis to reintroduce Renault into Nigerian market
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Automobile enthusiasts in Nigeria are about to get fired up and live their passion once again as the renowned French automobile brand, Renault, makes a return to the country,  automobile dealership, Coscharis Motors Plc, has said.

According to the auto dealer, Renault will make a giant stride back into the Nigeria market, later this month.

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Coscharis added that this time round, it would lead the car into the market.

The auto dealer said that to kick start the strong cooperation, which would involve both local production and distribution, two of the Renault variants, namely Logan and Duster, would be assembled in the existing Coscharis Assembly facility in Lagos.

Additionally, Renault Kwid and Renault Oroch would be imported as Complete Built Unit in due course of the partnership, the firm added.

The Senior Vice President and Chairman of the Africa, Middle-East, India region of Groupe Renault, Fabrice Cambolive, said, “With a population of over 200 million, Nigeria is a strategic African country where Groupe Renault will extend its footprint.

“The Coscharis Group is a recognised player in car assembly and distribution.  Thanks to their expertise and our products adapted to the local needs, we will be able to answer immediately to the customers’ demand in Nigeria.”

He said Groupe Renault was leading the African continent with an 18 per cent market share.

“In 2018, Groupe Renault sold more than 216, 000 vehicles in Africa. The most important countries in sales volume are currently Morocco, Algeria, South Africa, and Egypt. The group’s objective is to maintain its leadership within these countries and respond to the demand of the newly emerging middle class of the countries like Nigeria,” he added.

The President/Chief Executive Officer, Coscharis Group, Dr Cosmas Maduka, said the partnership would showcase another initiative from the group through one of its subsidiaries, Coscharis Motors, to further create value as a key player in the automobile industry in Nigeria.

“We are glad to celebrate the confidence the renowned brand, Renault, reposed in us to represent them in Nigeria. This milestone marks another step in the evolution of our organisation towards remaining timeless in its relevance,” he said.

According to Maduka, the partnership is to further delight loyal customers and prospects alike, especially towards providing them with a bouquet of more options and value for money.

He added, “We are committed to broadening our dealership scope when such opportunity as this happens since it is a strategic opportunity to deliver capable, refined and cost-effective vehicle models to our ever-loyal customers.

“This new milestone achievement is expected to reshape the automobile industry in Nigeria and will be witnessed by dignitaries from all walks of life, including leadership from the three tiers of the government.”

Source: Punch Newspaper.

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