AXA Mansard Health says it has introduced a new television commercial campaign tagged ‘More Wellness for Less’ to increase health insurance adoption in Nigeria.
It said in a statement that the new campaign is a one-minute film that highlights the benefits Nigerians can get from having health insurance plans.
According to the firm, over the years, health insurance had been known as a tool for protecting one’s family, loved ones, particularly during their working years when children are younger and financially dependent, to ensure that they are properly catered to in the event of one’s death.
The Chief Executive Officer, AXA Mansard Health, Tope Adeniyi, stated this at the press conference to launch the new ‘More Wellness For Less’ Television Commercial campaign in Lagos.
He noted that, the new initiative was driven to provide quality health insurance services that were affordable and hassle-free.
Adeniyi said that health was central to the well-being of each individual. He noted that the new campaign would address the physical and mental well-being of Nigerians, so that, they were active to perform their civic duties and responsibilities, as well as contribute to the development of the country.
He noted that the service was available across all its online channels, agency offices, and branches nationwide. According to him, products under this initiative were cheap when compared with the services offered, and that, AXA Mansard Health had partnered with quality private and public healthcare facilities, as well as pharmacies nationwide to give the best services in healthcare insurance.
He said some of the plans under the initiative had telemedicine infused in them as well.
The Chief Client Officer, AXA Mansard Insurance, Rashidat Adebisi, said, the well-being of Nigerians was central to the company which was why it placed much emphasis on creating solutions that would address the health status of the people.
She said, “Our retail products address both mental and physical health. We have telemedicine services incorporated into it. If a user prefers not to necessarily be at the hospital, you can access services through telemedicine, and the medication can be delivered to you.