AXA Mansard has empowered over 100 young female entrepreneurs with digital marketing skills in Lagos.
AXA Mansard is a member of AXA and one of the global leaders in insurance and asset management, during a two-day digital marketing training in Lagos.
It said this was part of the company’s programmes to commemorate the recently held International Women’s Day.
The Chief Customer and Marketing Officer, AXA Mansard, Jumoke Odunlami, stated that this was in line with AXA Mansard’s inclusivity agenda.
She said the company is convinced that support for women, through its inclusive protection programmes, is important to AXA’s purpose of acting for human progress by protecting what matters.
She further said focusing on digital equity as a sub-theme of this year’s IWD is because the company realises the importance of digitalilisation to the growth of the SME sector in Nigeria and wants to ensure that women are empowered enough to be a consequential part of that growth.
She said: “It’s almost trite to say that SMEs are the engine for economic growth, especially in developing countries like Nigeria. What needs to be continually discussed is how Nigeria is going to unlock that potential for economic development and how much of those potential will be unlocked by women and for women.
“For us at AXA Mansard, we are aware that digital will play a major role in Nigeria’s economic future. So, to ensure that women are equally represented in unlocking these future potential, that’s why we have collaborated with SME 100 Africa to support them in developing the required skills.
“Our choice of digital marketing as the skill to leverage is also deliberate. We understand the power of marketing. We understand that helping these SMEs with the skill to attract more customers will be a faster means to empower them.’’